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Market Outlooks
Stop Assuming. Start Listening!
FlexShares Exchange Traded Funds recently conducted a national survey of HNW primary breadwinners. The results surprised us. Some of the assumptions that we, as an industry, have made about investors because of gender don’t apply to this group of executives. In your business, making incorrect assumptions can hurt your chances with new prospects and in retaining existing clients. We’ve created this guide to help you artfully approach your engagements to better understand the unique situations your potential and current clients are navigating. We’ve broken it down by topic and offer conversation starter ideas.
Client Experience
Rethink How to Win Executive Investors: The surprising impact of gender on engaging HNW breadwinners
This paper shares the results of HNW executive investor survey and highlights how gender stereotypes don't apply to this powerful group of investors.
Client Experience
How to Host Extraordinary Client Experiences
While the retirement seminar may have served you well in the past, they may not help you stand out in the future. To attract, retain and grow your client base you’ll need events that are designed around your clients’ passions.
Behavioral Finance
From Plan to Portfolio
Advisors integrating planning into their practices face new challenges. Of critical importance is the advisor’s ability to translate client needs into financial solutions and to communicate how those solutions meet their goals. Needs-based planning builds confidence in the advisor and helps clients avoid costly emotional decisions which can sabotage long-term results.