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Business Development
Referrals Refined, Part 3: The Ask and Next Steps
In the third post of a three-part series on referrals, Head of Knowledge Labs® Professional Development Michael Futterman explains how to make “popping the question” less anxiety-inducing through research, preparation and practice.
Business Development
Referrals Refined, Part I: Identifying Who Can Help Grow Your Business
In the first of a three-part series, Head of Knowledge Labs® Professional Development Michael Futterman outlines a process for determining which clients are most likely to be sources of qualified referrals.
Business Development
Referrals Refined, Part 2: Activation
In the second post of a three-part series, Head of Knowledge Labs® Professional Development Michael Futterman explains how to transform referral sources into advocates through deliberate, personalized client experiences.