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      presentation by Principal

      The Unconscious Nudge: Behavioral science and its financial implications

      By Tyler De Haan, MPA MS CFP® ChFC®
      Jul 19, 2022

      Behavioral science and its financial implications

      Have you ever thought of a time where there was just a lot of information coming at you? Have you ever thought that maybe not all of the information that was being presented to you was being consumed by your brain? The reality is that your brain acts like a filter. It disregards information that it deems to be unnecessary, and it accepts information it deems to be important. In a way, your brain is acting like a filter, and that filter nudges us to make certain decisions.

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