FlexShares Exchange Traded Funds recently conducted a national survey of HNW primary breadwinners. The results surprised us. Some of the assumptions that we, as an industry, have made about investors because of gender don’t apply to this group of executives. In your business, making incorrect assumptions can hurt your chances with new prospects and in retaining existing clients. We’ve created this guide to help you artfully approach your engagements to better understand the unique situations your potential and current clients are navigating. We’ve broken it down by topic and offer conversation starter ideas.
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