Tackling the Fee Conversation: Demonstrating value to advisory clients
Addressing fees with clients can provide an opportunity to highlight your value proposition, reiterate your investment philosophy, and better align with their needs.
Where can I start?
Avoiding uncomfortable conversations around fees requires continually highlighting your value proposition: what do you bring to clients that they can’t do on their own?
Beyond your investment management expertise – which can ensure their assets remain appropriately allocated in light of their long-term objectives – clients often forget the range of advisory services you provide.
Why work with a financial advisor?
Advisors can assist you in a full 360-degree spectrum of wealth planning, from investments, to managing your portfolio through different life changes, to retirement and estate planning, as well as guidance on potential tax implications of your investments—in order to help you work toward your financial goals.
2019 Value of an Advisor Study
In our competitive industry many advisors are challenged with articulating their value proposition which leads to lower client satisfaction and retention. Clients are often evaluating their advisors based simply on investment returns. This study will examine the value clients receive from a relationship with an advisor.
Five key ways advisors deliver value in 2019
We believe advisors have never been more valuable. For the past five years, we’ve created an annual report that holistically analyzes the real value advisors deliver to their investor clients in their portfolios, in vital services advisors provide, and this year, especially in their after-tax returns.