To say 2020 was a strong year for sustainable investing would be an understatement. Not only were there prodigious fl ows into sustainable strategies, such as ESG (environmental, social and governance) funds, sustainable strategies outperformed non-sustainable strategies during the market turmoil – providing validation that incorporating ESG data and analytics can help manage both portfolio risk and returns. Our experts share their thoughts on the key aspects of sustainable investing that advisors should focus on to differentiate themselves and grow their practices.