Modern marketing: The secrets to a successful blog
This is the latest in a series of episodes where we take you “in the trenches” with financial advisors that are using modern media strategies to build their business. Consistent client communications can be a challenge, but doing so can help bolster the relationship an advisor can have with their clients. What if that communication could potentially increase the visibility of your firm to potential new clients at the same time? A blog may be the answer. David Armstrong of Monument Wealth Management joins the podcast to discuss the ways in which his blog, titled Off The Wall, helped people learn more about his business before an initial meeting. Plus, he shares his top tips for writing your own blog, including the importance of sounding authentic in your writing.