Key takeaways

• Direct indexing has historically been an option mostly for institutional investors and high-net-worth clients. Technological advancements have made it possible to personalize a client’s portfolio at scale, at lower account minimums.
• Personalization still starts from understanding the client’s goal and working backward from there.
• The continual growth of direct indexing requires a product that balances technology and the human element.

Matt and Julie interview Cindy Galiano and Zach Hamilton about direct indexing. Cindy is the head of product, investment management at Morningstar. Zach serves as a financial advisor at Alterra Advisors.