Digital Technology: Friend or foe? Part 1
According to a 2018 study of 403 advisors by BNY/Pershing, over 90% of advisors spend less than 5% of their day on various forms of social media including LinkedIn, Twitter and email marketing programs. In contrast, 36% of investors age 40-64 research advisors online; that number jumps to 73% in the age cohort under 40.1